What does the abbreviation FOMO stand for?
AnswerFear of missing out
FOMO means fear of missing out: worry that others are enjoying something you are not part of.
Society · Facts & stats
Hype facts & stats
7 fact-checked facts about hype and excitement, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
In film and game marketing, what is a 'teaser'?
AnswerA short early preview meant to build interest
A teaser is a brief early glimpse released to spark curiosity before a fuller trailer or launch.
Going deeper
The 'bandwagon effect' describes people doing what?
AnswerAdopting something because many others already have
The bandwagon effect is the tendency to take up beliefs or trends as more people adopt them.
The word hyperbole comes from Greek roots meaning what?
AnswerThrowing beyond
Hyperbole comes from Greek hyper (beyond) and ballein (to throw).
Which unit is used to measure the loudness of a cheering crowd?
AnswerDecibel
Sound level is measured in decibels, a logarithmic scale; hertz measure pitch (frequency).
Expert level
In persuasion research, wanting something more because it seems limited is called what?
AnswerThe scarcity principle
The scarcity principle says people value things more when they appear rare or available for a short time.
Which figure of speech understates by negating the opposite, as in 'not bad'?
AnswerLitotes
Litotes is deliberate understatement using a negative, such as 'not bad' to mean good; it is the reverse of hyperbole.
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